#
Web Analytics Page
The Web Analytics Charts page of a loyalty promotions program is an essential tool for businesses to understand the performance of their program. This page provides a comprehensive overview of the key metrics and trends related to the program, including user participation, top activities, points obtained, rewards redeemed, and messages sent.
The use of interactive charts and graphs makes it easy for businesses to visualize the data and gain insights into the success of their program. The charts can also be easily customized and filtered to display specific data sets, allowing businesses to focus on the information that is most relevant to their needs.
By monitoring the Web Analytics Charts page regularly, businesses can stay up-to-date on the performance of their loyalty program, identify areas for improvement, and make informed decisions to enhance the program. This page is a valuable tool for businesses to measure the impact of their efforts and maximize the return on investment for their loyalty program.
#
Acquisition Analytics Chart
Image
The Acquisition Analytics chart provides a comprehensive overview of the key metrics related to user acquisition and engagement on a website. It includes data on the number of Users, Sessions, Bounce Rate, Session Duration, and Page Views.
Users refer to the number of unique individuals who have interacted with the website. This metric is important for understanding the reach of the website and the size of its audience.
Sessions refer to the number of times a user interacts with the website. This metric provides insight into the level of engagement and interest among users.
Bounce Rate is the percentage of users who leave the website after only viewing one page. A high bounce rate may indicate a problem with the website content or user experience, while a low bounce rate suggests that users are finding the website useful and engaging.
Session Duration is the amount of time a user spends on the website during a single session. This metric provides insight into the level of engagement and interest among users and can help businesses identify areas for improvement.
Page Views refer to the number of pages viewed by users during a session. This metric provides insight into the content and information that users find valuable and helps businesses identify popular pages on their websites.
By understanding these key metrics, businesses can gain valuable insights into the performance of their website and make informed decisions to enhance user acquisition and engagement.
#
Traffic Sources Chart
Image
The Traffic Sources Chart in the site analytics of the loyalty website provides a visual representation of the sources that drive traffic to the website. This information can help understand where the website's audience is coming from, which can inform marketing and promotional strategies. The chart displays the top sources of website traffic, and a text-based analysis provides further insights and data on each source.
#
Top Mobile Traffic Sources Chart
Image
The Top Mobile Traffic Sources Chart is a graphical representation of the devices that access the loyalty app. It provides information about the top sources of traffic from mobile devices, allowing for insights into which devices are the most popular among app users.
#
Top Content Chart
Image
The Top Content Chart in the site analytics section displays a graphical representation of the most viewed content on the website. It is a bar chart that shows key metrics such as entrances, pageviews, unique pageviews, time on page, bounces, bounce rate, and exits. These metrics provide insights into how users interact with the content on the website and help to identify popular pages and areas for improvement.
#
New / Returned Visitor Analytics
Image
The New/Returned Visitor Analytics chart provides a visual representation of the percentage of new and returning visitors to the website. The chart is displayed as a pie chart, with each segment representing either new or returning visitors. This information gives insights into the customer base of the website and the effectiveness of efforts to retain customers.
#
Top Landing Pages
Image
The Top Landing Pages Chart provides a visual representation of the performance of the website's landing pages. The chart is a bar graph that displays the entrance rate and bounce rate of the top landing pages. The entrance rate refers to the number of times users entered the website through a specific landing page, while the bounce rate refers to the percentage of visitors who left the website after visiting only one page. This chart provides insight into which landing pages are the most effective at attracting and retaining visitors, and helps in making data-driven decisions to improve website performance.
#
Session By Device
Image
The Session by Device chart displays the distribution of website sessions between desktop and mobile devices. The chart is presented as a pie chart, with the percentage of sessions represented by each device type displayed. This chart provides insights into which type of device is more frequently used by visitors to access the website, helping to inform design and optimization decisions for the website's user experience.
#
Page Visits
Image
The Page Visits table displays information about the pages on the website that were visited by users. It typically includes the following data points: Page Title, Entrances, Pageviews, Unique Pageviews, Average Time on Page, Bounces, Bounce Rate, and Exits. The table is used to provide insights into which pages on the website are most popular, how long visitors spend on each page, and how visitors navigate the site. The information presented in the table can be used to optimize the website for better user experience and engagement.
#
City Wise Analysis
Image
The City Wise Analysis chart displays data on the website's site analytics based on the location of its users. It presents the data in a tabular view and includes columns for Total Users, New Users, Page Views, Unique Pageviews, Sessions, % New Sessions, and Session Duration. This chart provides insights into the website's performance in different cities and helps to understand the geographical distribution of its user base.