# Target Audience

The NextBee Insights Dashboard documentation is designed to be accessible and useful to all members of the target audience, regardless of their level of technical expertise. The guide includes step-by-step instructions, tips and tricks, and comprehensive information about the platform's features and functionalities.

The target audience for the NextBee Insights Dashboard documentation includes:

# Administrators

These individuals are responsible for setting up, managing, and optimizing loyalty programs. They will use the NextBee Insights Dashboard to track key metrics, identify trends, and make informed decisions that drive results.

# Business Owners

These individuals are responsible for making strategic decisions about their business and its loyalty program. They will use the NextBee Insights Dashboard to stay informed about the performance of their program and make data-driven decisions that support their goals.

# Campaign Managers

These individuals are responsible for planning, executing, and measuring the success of loyalty program campaigns. They will use the NextBee Insights Dashboard to track campaign performance, identify trends, and make data-driven decisions that optimize campaign results.

# Customer Service Agents

These individuals are responsible for providing support to customers who participate in loyalty programs. They will use the NextBee Insights Dashboard to access real-time information about customer activity, resolve customer issues, and support the success of the loyalty program.

# IT Professionals

These individuals are responsible for setting up and maintaining the technical infrastructure that supports loyalty programs. They will use the NextBee Insights Dashboard to monitor data quality, identify technical issues, and ensure that the platform is functioning optimally.