# Promotion Content

# Importance of Promotional content

Promotional content is an essential element of any loyalty program as it helps to attract and engage customers. The importance of promotional content can be highlighted in the following ways:

# Attracting attention

With a visually appealing thumbnail image and a clear promotional message, promotional content can help to catch the attention of customers and entice them to engage with the activity.

# Driving participation

By providing customers with a clear understanding of the benefits of an activity, promotional content can encourage participation in the activity, driving engagement and loyalty.

# Creating a cohesive brand experience

By incorporating consistent branding and messaging in promotional content across all activities, loyalty program owners can create a cohesive brand experience that reinforces the program's value proposition and builds trust with customers.

# Communicating value

Promotional content can effectively communicate the value of an activity, helping customers to understand why they should participate and what they stand to gain from doing so.

# Driving conversions

By providing a clear call-to-action and making it easy for customers to participate in an activity, promotional content can drive conversions and increase revenue for the business.

# Promotion Content Form

The Promotion Content form in the NextBee Insights Dashboard enables you to create and manage the promotional content for each activity in your program.

To create promotional content, first select the activity for which you want to create content. If promotional content is already available for the selected activity, it will be retrieved and displayed on the form. You can then update the content as needed.

The Promotion Content form captures the following details:

# Caption

This field allows you to provide a brief description or title for the promotional content.

# Thumbnail Image

This field allows you to upload an image that will be used as a thumbnail for the promotional content. This image should be representative of the activity and should be visually appealing to entice users to engage with the activity.

# Promotional Message

This field allows you to upload a promotional message for the activity. The message can be in the form of HTML content and should provide users with a clear and concise description of the activity and its benefits.

Once you have filled out the necessary details, click on the Save button to save the promotional content for the selected activity. The promotional content will be displayed on the loyalty website to introduce the widget/activity to users.

With the Promotion Content form in the NextBee Insights Dashboard, you can easily create and manage promotional content for each activity in your loyalty program.