# Points

Points transactions are a crucial aspect of NextBee loyalty programs, serving as the foundation of the program's rewards system. They help businesses to track and reward members for their engagement and purchases, and they play a key role in keeping members motivated and engaged in the program. Points transactions provide valuable insights into member behavior and preferences and allow for personalized loyalty experiences.

# Incentivizing Engagement

Points incentivize members to engage with the brand and perform desired actions, such as making a purchase, signing up for a newsletter, or referring friends. By offering rewards for these actions, such as discounts, free products, or exclusive experiences, members are motivated to participate in the program.

# Encouraging Repeat Purchases

Points also encourage repeat purchases by rewarding members for their spending. The more a member spends, the more points they earn and the more rewards they can receive, creating a cycle of engagement.

# Building Customer Loyalty

Points help to build customer loyalty by rewarding engagement and purchases. Customers feel valued and appreciated, and they are more likely to remain loyal to the brand over time. A well-designed loyalty program can also create a sense of community among members, further increasing loyalty and engagement.

In conclusion, the role of points in NextBee Loyalty Programs is critical to customer loyalty and engagement. By incentivizing engagement, encouraging repeat purchases, and rewarding members, a loyalty program creates a strong bond between the brand and its customers.

# Report Overview

The Points Report in the NextBee Insights Dashboard provides a comprehensive view of all point transactions related to members in a loyalty program. This report is a valuable tool for businesses to keep track of the activities performed by their members and the corresponding points earned or redeemed.

The report contains columns such as ID, Activity Name, First Name, Last Name, Email, Earned Points, Status, Activity Time, and Details. These columns provide essential information about the member, the activity performed, and the points earned or redeemed. The + icon at the end of the report header provides additional options to add or remove columns from the report, making it customizable based on the specific needs of the business.

Overall, the Points Report is an essential tool for businesses to monitor the performance of their loyalty program and track the points earned and redeemed by their members.

# Points Report Toolbox

The toolbox provides a user-friendly interface for managing and analyzing the points transaction data. With the filtering option, you can easily sort through the data and display only the relevant information.

# Saving Reports

The saving feature allows you to save multiple report views with specific criteria so that you can quickly access the reports you need.

# Listing Saved Views

The listing feature lists all the saved views so you can quickly switch between the different views.

# Refreshing Data

The refreshing option updates the report with the latest data, ensuring you have access to accurate information.

# Downloading Reports

The download feature generates a report in spreadsheet format that you can save or share as needed.

# Points Transaction Details

By clicking the details icon, a sidekick dialog opens with a detailed view of the point transaction. This dialog contains three sections: Points Summary, Member Details, and Member Segments. The Points Summary section displays a summary of the point aggregates for the member. The Member Details section provides information about the member, including their name, email, and other relevant fields. The Member Segments section displays the member's tier or segment information.

# Conversion Details

The Conversion Details section of the points report provides detailed information about each points transaction. It includes the following columns: Conversion ID, Activity ID, Activity Name, Earned Points, Conversion Value Count, Order ID, Order Amount, Conversion Date, Point Tag Rule ID, Type, Transaction Time, Parent Conversion ID, and Status.

# Activity Details

The activity that led to the points transaction is shown in the Activity Details section. The columns Activity Date, Activity ID, Activity Type, ID, Member ID, Program ID, Status, Transaction Time, and Widget Config ID are present in this section.

# Activity Configuration Details

Information regarding the setting of the activity widget is provided in the Activity Configuration Details section. Activity Access Preference, ID, Persona Type, Program Member, Program ID, Status, Tags Json, Tag Type, Tag, Widget Name, and Widget Type are the columns in this section.

# Member Details

The Member Details section includes columns for the Member's First Name, Last Name, Email, and other member-specific information.

# Points Configuration Details

The Points Configuration Details section gives details of the points rule configuration, which governs the quantity of points, bonus points, expiration date, throttles, etc. This section has columns namely ID, Last Updated Time, Persona Type, Program Member, Points Type, Program ID, Rule Name, Post, Scalar Value of Points, Status, Tag, and Post.