# Analytics

Additionally, the analytics also provide in-depth analysis of the effectiveness of marketing campaigns and user acquisition, along with data on top reward options, top reward recipients, and reward statuses. The section also includes a daily rewards chart, cumulative reward redemptions chart, and information on traffic sources and mobile traffic sources.

Furthermore, the site analytics section provides valuable insights into the behavior of website visitors, including information on new and returned visitors, top landing pages, session by device, and city-wise analysis. The information is displayed in various forms, including pie charts, bar charts, and tabular views, making it easy to understand and interpret.

Overall, the Analytics sub-menu of the Insights Main Menu is a comprehensive source of information and analytical tools designed to help businesses maximize the effectiveness of the NextBee Loyalty Programs and make data-driven decisions to improve customer engagement and drive growth.